FOR IMMEDIATE RELEASE
DANCING, DONATIONS AND VERY, VERY LONG RIBBONS HELP KEEP THE FLAME ALIVE
2014 is set to be an important year for Children’s Leukaemia and Cancer Research Foundation (CLCRF)with some high profile events lined up over the next few months, all designed to raise funds for research into the ongoing fight against childhood leukaemia and cancer.
Capitalising on last year’s amazing success with the original movement – A Flame for Aline – which saw Perth’s The Right Honourable the Lord Mayor Lisa M. Scaffidi, joining in a mass public flash mob event with 700 other dancers, the Keep the Flame Alive organisers are hoping for even bigger and better things in 2014.
The Lord Mayor is once again adding her considerable influence to the launch of 2014’s introduction to the business community on January 29 at the State Theatre Centre of Western Australia, with high hopes that Perth’s kind hearted business leaders will dig deep and donate some extremely vital funds.
Meanwhile for the rest of the public at large, another dance day is planned for April 6, with not one, but three separate locations around Perth in Forrest Place, Perth Cultural Centre and the Northbridge Piazza.
“Along with the Lord Mayor, we’re excited to announce that Justin Langer, our Ambassador for CLCRF, will also be in attendance at the dance event,” said a CLCRF spokesperson. “You never know, we may even get Justin to shake a leg too.”
The dance event will be filmed in each area, and broadcast on screens in each location so that all participants will be able to see each other while taking part in such a momentous event to raise awareness for children with cancer. With massive support from the Perth dance community, along with a great team of volunteers, including musicians who are writing an original song just for the Keep the Flame Alive event, this is truly going to be an event not to
To top off the dance event, the Keep the Flame Alive initiative is also set to include an innovative fundraising concept this year, with a Guinness Book of World Record attempt at Langley Park to create the longest ever ‘Awareness Ribbon’.
The current record was set by the Aid and Hope Program for Cancer Patient Care, in Palestine Gaza, who achieved a length of 1,247m.“That was a spectacular achievement but we’ve got our eyes on the prize, and we’re confident we’ll smash the current record,” said the spokesperson.
“By the end of February 2014 we will have sent out all 200 segments of ribbon to schools all around Perth who have opted to participate (each 15m in length), asking the children to sign each segment with their get well messages for children with cancer.
“These words of hope will help make it the longest ‘get well message’ for children with cancer in the world.”
On April 6, during the dance event, the ribbon will be revealed to the public, in three sewn together pieces, who will then also be invited to add their own messages of empathy and support.
Following the dance event, volunteers from around Perth will piece together the three segments of ribbon to create a single, 2000m long piece, ready to be unfurled by Perth’s school children at Langley Park on Saturday 19 April 2014. The ribbon will then be molded into the familiar awareness ribbon shape, highly visible from a height, and will be photographed from the air.
But that’s not the end of the ribbon’s incredible story. The final destination for such an important piece of fabric, imbued with so much hope and love, is the new Children’s Hospital, where it will hopefully be used for the opening in 2015. To find out more about how you can Keep the Flame Alive head to our website: www.keeptheflamealive.com.au.
Keep the Flame Alive – Business Launch
Date: Wednesday 29 January 2014
Time: 5:30pm to 7:30pm
Venue: Heath Ledger Theatre Foyer, State Theatre Centre of Western Australia
This is a FREE event for potential business sponsors
RSVP: firstname.lastname@example.org or 0414 671 318
Keep the Flame Alive – Dance Event in City of Perth
Date: Sunday 6 April 2014
Time: 11:00am (arrive by 10:30am)
Venue: Forrest Place, Perth Cultural Centre James Street Amphitheatre and Northbridge Piazza
Keep the Flame Alive – Guinness Book of World Record Awareness Ribbon Unfurling
Date: Saturday 19 April 2014
Time: 10:00am (arrive by 9:30am)
Venue: Langley Park, Perth