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Charity is name of the game

Western Suburbs Weekly Newspaper, Tuesday 9 December 2014 – Page 7

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Gamers Kick Start Charity Contest

AdventureofAi-SundayTimes30-11-14The Sunday Times – Perthnow.com.au,
Sunday 30 November 2014 Page 33

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Perth students helped kick start a global charity drive this week by playing video games. Presbyterian Ladies’ College was the first Australian school to allow students to download and play a free video game, the Adventures of Ai, on Thursday, to take part in the World Charity Cup global video game competition.

The competition will raise money for charities around the world including the Children’s Leukaemia & Cancer Research Foundation and Sony Foundation in Australia.

The Adventures of Ai is an e-book for pre-teens by New York Times best-selling author Craig Bouchard with an accompanying video game. Children’s high scores will be recorded on the story’s website to add to their country’s total.

Ten percent of the global sales of the book will then go to the country with the highest scores in the video game. Ten percent of the net revenues earned in each country during the competition will be donated to that country’s participating charities.

China, India, Japan, New Zealand and the US will also be in the competition.

PLC Students Game for Global Competition in Support of Local Charity

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A big thank you to Presbyterian Ladies’ College, who were the the first school in Australia to launch the World Charity Cup global video game competition in support of local charities.

At PLC Middle School Assembly on Tuesday 25 November, students were introduced to the free video game, The Adventures of Ai, and allowed to download it to take part in the World Charity Cup. They were then allowed to use personal mobile devices at School during lunchtime on Thursday 27 November and to play the game to kickstart the campaign and win some great prizes!

The Adventures of Ai is an e-­book written by international entrepreneur and New York Times best-­selling author Craig Bouchard. The story was written for his 4 daughters and is part non-fiction and part fiction fantasy designed to prepare pre-­teens for the pressures they will encounter as they grow up. Incorporating art, history, poetry, music and mathematics, it encourages children to unlock their potential.

The book also has a corresponding video game which is based on the novel and is available to download for Apple iOS, android and Kindle devices. This is what we’d love you to download and play, as every time that you play for Australia and earn points in the game, you have the chance to raise money for charities right here in Australia!

This means that whenever you play the game, you can make a true difference in the world, and help sick or disadvantaged children in your country. The charities in Australia that will benefit from you playing the game and scoring points are: The Children’s Leukaemia & Cancer Research Foundation and Sony Foundation Australia.

Find out more about how you can play the game!

About Keep the Flame Alive

Keep the Flame Alive is the next stage in Children's Leukaemia & Cancer Research Foundation's evolution, moving forward to help build awareness of Children's Leukaemia and the need for cancer research. By using a flame as a symbol of hope and life, CLCRF want to create new and exciting events each year, bringing celebration and awareness to the organisation and what they achieve year after year for Kids with Cancer.

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Keep the Flame Alive 2014

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